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Troo.ly - machine learning to given each consumer a trust score

Posted on by Brandon Klein

Trooly uses public and permissible digital footprints to understand and predict the trustworthiness of individuals and businesses. Using minimal and non-intrusive identity information as input, we return Instant Trust™ ratings which incorporate verification of the input identity, screening for undesirable past behaviors, and, using robust machine learning, prediction of likely future behaviors. Our patented platform and techniques ensure that our results are much more accurate, cost-effective, and free of bias than old school background checks, credit scores, and risk management tools. Trooly's Instant Trust™ ratings are immediately available via simple REST API's, a dedicated customer portal, or secure exchange of batch files. Trooly supports both one-time querying and continuous monitoring.
What you get

We return an easy to read scorecard that includes a rating tuned to the customer's particular use case, a probabilistic confidence level, one or more snippets of evidence supporting the rating, and even a link to the underlying source for manual verification. This data can be returned as machine readable JSON or can be rendered as a HTML scorecard in a customer’s own application or in the Trooly portal.
Use Cases

Trooly provides a breakthrough product for use cases in trust & safety management, risk management, and customer relationship management. Unlike legacy background, credit and risk checks, Trooly ratings require minimal customer data input and cost less than $1 per query, with ratings and supporting evidence returned in roughly 30 seconds. Trooly’s predictive power has been demonstrated to be at least twice as effective as background checks, credit checks or database profiles in determining trustworthiness of individuals and businesses. Primary applications for our product include:
Marketplaces and communities

    Ensure that users and community members are trustworthy at the time of signup
    For sensitive use cases, monitor users continuously for occurrence of negative events

Financial Services

Verify the provided identity and application traits including employment, education & income.

    Screen customers for KYC, PEP and AML compliance purposes
    Understand the risk and value of thin file or low FICO customers, including millenials, immigrants, and small businesses

Recruiters and Marketers

    Understand the risk and value of applicants and customers for your particular organization's needs
    Proactively identify potentially highest value, lowest risk recruits and customers for proactive sourcing

How it works

Trooly's Instant Trust ratings evaluate multiple dimensions of trust - mining real-time data to evaluate identity, personality and behavior against well-established academic and commercial models. These trust ratings are based on patented innovation* and breakthrough computer science research in areas such as information extraction, entity resolution and machine learning. Ratings can be configured to meet different trust requirements based on company, industry and product dynamics.