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The future of business is that the customer is the labor and the capital

Posted on by Brandon Klein

In the end, we are all here for each other. Many people in the business world don’t understand that. Not that they disagree: they just don’t get it. Permit me to explain, because we can all win if we get this right.

Those leaders captaining the economy believe, legitimately, that they create the economy by selling customers needed products and services, generating the revenues that create the markets and GDPs that enable societies to endure.

An economy is indeed about satisfying customers but that’s not exactly the same as selling them products and services. Many business leaderswill say this is academic nonsense, that it’s the same thing. But by not seeing the distinction they cannot see whether they are helping or hurting the market and their customers. Plus, in that distinction lies the biggest business opportunity in history.

The distinction is explained by the difference between macro- and micro-economics. Macro-economics knows that people must earn in order to spend. The worker and the customer are the same.

    An economy is indeed about satisfying customers but that’s not exactly the same as selling them products and services.