What’s Coming Next in Digital and Social in the Enterprise?
The result is, if you’re not currently dedicating a significant amount of time in some part of your organization researching what’s happening, the digital world is almost certainly leaving you behind. In fact, as I’ve been making the point recently, our traditional methods for adapting to and absorbing new technology are breaking down in the face of the torrent of digital innovation our organizations are currently experiencing. In short, we need new models and effective strategies for technology adaptation, and the good news is that some workable approaches are now emerging, discovered and proven in recent years new through bold experiments by IT and business leaders in the field. Even though cultture and practices are likely to be the biggest obstacle, as Isaac Sackolick recently observed, we still need new processes that span IT and business that can greatly accelerate our ability to adapt to the marketplace.
Tracking Digital/Social Innovations with Business Impact
But, as we’re sorting out how we should strategically manage our technology portfolios today, we still need to keep a close eye on the stream of what’s happening in digital and social, making sure key developments are on our evaluation and adoption plans as appropriate. To that end, I’ll be taking my latest survey of high impact new digital technologies likely to offer significant advantage to the enterprise in the very near future for my upcoming session at Dreamforce 2015 next week in San Francisco.