Study: How Corporations are Deploying in the Collaborative Economy
Can big brands learn from Uber, Kickstarter, Airbnb and the Maker Movement? Yes, they’re using the same strategies to connect to their market, at a rapid pace.
The Collaborative Economy is a movement. People are empowered to fund, build, their own bespoke goods in the Maker Movement, and people are using new technologies to share what they already have in the Sharing Economy. In both cases, people are empowered to get what they need from each other –rather than buy from traditional companies.
Business models are changing, but corporations aren’t standing by idle, they’re quickly adapting and changing, you may access this detailed timeline. While we’ve yet to see return on investment numbers from any of these early deployments, our research of this same sample set indicate that the frequency of brands deploying is increasing, even before the launch of Crowd Companies, six months ago.