Handshake : Make yours count : Home

Posted on by Brandon Klein

Your data belongs to you. So when it is sold, you should be the one that benefits. With Handshake you can.

Did you know that companies spend over $2 billion* a year in the US alone to buy personal data from data brokers? That's a staggering amount of money. But when was the last time you got a check in the post for the information about you that is being sold?

What is Handshake? Handshake is an app and a website that allows you to negotiate a price for your personal data directly with the companies that want to buy it. It cuts out the middle man and has been specifically designed for people who recognise their personal data has serious value.

How does it work? Companies will ask you what you feel, think or intend to do. Whatever it may be, they will offer you financial reward at the same time as they send you their request. They will choose you anonymously based on your Handshake profile; the information you store securely with us about who you are and what you're into.

On your terms If you do want to engage, you can either accept their offer or try to negotiate a price that seems fair to you. If you don't get the price you want, they don't get what they want. On the flip side, when you strike a deal, it's a win-win for both of you.

Negotiating significantly increases your chances of striking a deal you're happy with.