BJ Fogg's Website

Posted on by Brandon Klein

My expertise is creating systems to change human behavior. I call this “Behavior Design.”

I devote about 50% of my time to Stanford and 50% to industry innovation. For me, working in both worlds makes sense: My Stanford work makes me better in industry. And what I learn in industry improves my Stanford research. I’m always happy to help other innovators. (See how to book time with me)

    To experience how behavior change works, join my Tiny Habits™ program. It’s simple and free. I've recently started a version that focuses on weight loss.     To stay current on me, follow me on Twitter.     To learn my methods in behavior design, attend my Boot Camp.

At my Stanford lab, the Persuasive Technology Lab, we focus on methods for creating habits, showing what causes behavior, automating behavior change, and persuading people via mobile phones. Over the years, improving health has become a theme. This includes my work in directing a series of conferences at Stanford on Mobile Health. Our last Stanford event was "Design for Dance."

I use what I learn at Stanford to achieve outcomes in the real world. And I use my experience from the real world to focus our research questions at Stanford.

Some people think all my work is online or in books. Unfortunately, that's not true. Most of the methods I teach today are not online or in books -- at least not yet. That's not by design. It's hard to innovate, teach, and then document it all at once. As a result, I've chosen innovation and teaching as my priorities for now.