Close

Title Goes Here: Back in the Saddle

Posted on by Brandon Klein

I fundamentally believe that great care needs to start with great doctors and great nurses, and we need to focus on scaling, not replacing, them. Yes, we have a shortage of care, and yes, the cost of computing power is less than the cost of people - the classic “people don’t scale” argument. Starting with the idea that we have to replace people with machines is counterproductive, because it doesn’t force us to solve any of the real problems we have in healthcare today, like operational efficiency, care delivery, and adopting successful consumer models for engagement and growth. So, our take is simple: start out by partnering with the very best healthcare organization in the world, the Mayo Clinic, and focus relentlessly on growth and scale.

I also believe in sensors and Quantified Self, but I believe the power of QS, sensors and wearable computing lies in how it's implemented, communicated, and acted upon. Let’s be blunt, the actionable part of the sensor experience stinks today unless you have a Ph.D. in Microsoft Excel and behavior change and the motivation to apply that change to yourself. The devices are great, the data is muddled.

Simply throwing data back at people (especially from multiple devices) isn’t sustainable, coachable, or really healthcare - it’s data processing. So, let’s flip this on its head. What if we worked with the world's best coaches and doctors to build plans for using QS-style data (integrating it into care plans, teachable moments, and clinical protocols) and could provide both you, the user, and the care professional actionable analysis, accountability, and celebration, rather than just a badge?

We’ve seen this model before - just look to the consumer technology providers in the financial market. E*Trade, TurboTax, and so many other systems provide people - and not just people, but experts - available to you to help you process complex or confusing moments in finance. Where is the Health Advocate, who interprets, analyzes, and coordinates how my family consumes and receives care?

I also believe any time we have legislative change to fundamental structures in a market there lies opportunity, and the market is setting up for unrivaled innovation and change in Digital Health. From HSAs to HDHPs to Exchanges to the FDA to ACA to Meaningful Use (...this keeps going for a while, lets skip ahead....) legislation is here to stay. Yes, it may change here and there in the fringe, but we’re going through a massive period of change.