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TrustCloud.com — Claim your Trustworthy Data & Use it Anywhere

Posted on by Brandon Klein

It’s a movement as dramatic as the Industrial Revolution: the consumer experience is rapidly evolving, with sharing becoming a more fulfilling experience than owning.  Strangers can now leverage technology and access an exploding number of sites to share cars, rooms, items and tasks.

The Sharing Economy, also called Collaborative Consumption, connects people to their communities, saves money, and is environmentally-conscious.  Learn more about Collaborative Consumption here.

TrustCloud provides a tool to build and maintain portable Trust between strangers and sharing sites, simplifying and improving the Sharing Economy experience and shaping its evolution.

    The notion of connecting trustworthy strangers is an untapped market. Social, mobile and location technologies are coming together to make efficiency and trust. Technology creates the social glue for trust to form between strangers.
    Rachel Botsman, Wired 2011

Some Definitions:

Collaborative Consumption (aka The Sharing Economy)
A term coined by Rachel Botsman used to describe an economic model based on sharing, swapping, bartering, trading or renting access to products as opposed to ownership.

Data Vapor
The traces left online of activities and behaviors on social networks and sharing sites.

Federated Identity
The means of linking a person’s electronic identity and attributes, stored across multiple social networks and sites.

Thin-Slicing
A term used in psychology and philosophy to describe finding patterns in events based only on narrow windows of experience.

Sharing Economy
Transactions based on borrowing goods and services outside commercial enterprises.
(See Collaborative Consumption)