Participation: The Trend That Is Bigger Than The Harlem Shake | TechCrunch
Summary Version Global audiences of prosumer video producers will create content that is viewed by global audiences in numbers far in excess of traditional TV. TV will enter the era of “participation” which is a much more important trend than “social video” even if it seems less sexy or less fundable.
It means the “torso TV” consumption patterns will be more important than the head or the long tail for the next era of media companies.
TV of the future will not always have linear stories. I know that’s hard for many people to accept but when the medium changes from one-way broadcast to the millions to the ability to interact with each other through video it is unlikely that the future will resemble the past. Why would it?
I have started thinking about what the future might look like and I’ve started imagining what I call, “MMOV” or massive multiplayer online video.
Sure, the revenue & margin will be significantly lower than traditional TV. You should only worry about this if you’re a large, traditional media company with fat margins. The future of TV will follow the rule of Deflationary Economics as I outline influenced by the book The Innovator’s Dilemma.
It will enable the naturally creative but geographically and socially disenfranchised to make money doing what they love – participating. Maybe small amounts of money for what founders reading these pages dream of but life-changing for many.