Workplace, space and connectedness | Optimice

Posted on by Brandon Klein

I think the most important work that happens in organisations today is social, and apart from purely transactional work I can’t think of any example where working together doesn’t create better, smarter, faster or more innovative solutions. And frankly – if the work doesn’t require social interaction, why haven’t you already outsourced or automated it?


In a study of three Italian consulting companies Economist Arent Greve[1] found that employee’s personal relationships (Social Capital) was the most important factor in determining productivity. Dr Matthew Lieberman from the Social Cognitive Neuroscience Laboratory at the University of California states that “The assumption that productivity is about smart people working on their own has been masking the fact that individual intelligence may only be optimised when it is enhanced through social connections to others in the group” [2].

Here at Optimice we believe that the work that really matters is inherently social, and that connectedness is the true differentiator. We aren’t the only ones believing this, and both Google and Yahoo have in public statements made it clear that the workplace plays a critical role in enabling connectivity. The link between workplace, space and connectedness is therefore a matter for serious consideration.