Mobile Rewards, Social Marketing, and Global Research | Jana

Posted on by Brandon Klein

  With its platform, Jana is changing the face of advertising by enabling us to invest in targeted, mobile-based campaigns that put advertising dollars directly into the pockets of the ‘next billion’ consumers our clients are most eager to reach.
    Maurice Lévy
    Publicis Groupe

Jana is the world’s largest rewards platform. With integrations into the billing systems of 237 mobile operators, Jana can instantly reward 3.48 billion emerging market consumers in 70 local currencies with prepaid airtime.

Global corporations are using Jana to understand, acquire, and retain emerging market consumers. Jana’s airtime rewards platform can be easily integrated and configured to reward consumer actions including trial (registration, app downloads), engagement (watching a video, uploading a photo), advocacy (referring a friend), and product purchase (airtime rebates). With every action that it rewards, Jana gathers rich data about consumers and their behavior.

Relevant offers can also be targeted to members of Jana’s audience. Every month, millions of emerging market consumers register with mCent, Jana’s consumer-facing, opt-in platform, to receive these offers.

Clients who are using Jana to drive action include: CNN, Microsoft, Johnson & Johnson, Nestlé, Unilever, P&G, Danone, Google, and General Mills.