Netflix's Data Points Are Not the Usual Suspects

Posted on by Brandon Klein

Some businesses would love to get basic information like your name, age and gender to better understand how to market to you in the future. Netflix could care less.


Netflix used to place an emphasis on collecting these types of biographical details about its users, but it eventually decided the data wasn't particularly useful. "It really doesn't matter if you are a 60-year-old woman or a 20-year-old man because a 20-year-old man can watch Say Yes To The Dress and a 60-year-old woman could watch Hellboy," Todd Yellin, VP of product innovation at Netflix, told Mashable in an interview this week.

In recent years, the video streaming and delivery service has instead focused on tracking the kind of data that users wouldn't even think to provide themselves. It tracks what you like and just as importantly, it increasingly tracks what you don't like.