Three Creativity Challenges from IDEO's Leaders - Tom Kelley and David Kelley - Harvard Business Review
People often ask us how they can become more creative. Through our work at the global design and innovation firm IDEO and David’s work at Stanford University’s d.school, we’ve helped thousands of executives and students develop breakthrough ideas and products, from Apple’s first computer mouse to next-generation surgical tools for Medtronic to fresh brand strategies for the North Face in China. This 2012 HBR article outlines some of the approaches we use, as does our new book, Creative Confidence:Unleashing the Creative Potential Within Us All. One of our top recommendations? Practice being creative. The more you do it, the easier it gets.
Of course, exercising your mind can sometimes feel more daunting than exercising your muscles. So we’ve developed ten creativity challenges to jump-start your practice. Some you can do by yourself; some require a team. Some seem incredibly simple; others you might find more challenging. Three are presented below; we hope you’ll try at least one.