Retargeting and Display Advertising | AdRoll

Posted on by Brandon Klein

Unparalleled ROI

We combine the lowest CPMs in the industry with targeting techniques that convert at incredible rates. The result is a return on investment that our competitors cannot compete with. On average, AdRoll retargeting customers earn $10 for every $1 spent on retargeting.

AdRoll has been an integral addition to our marketing mix. We've been able to effectively target users on other websites or Facebook and are seeing a 12x ROI on current campaigns.

Rebecca Brien, Web Operations Manager, MarketHQ


More brands choose AdRoll on Facebook Exchange than everyone else combined.

Offical Facebook Partner

More brands choose AdRoll on Facebook Exchange than everyone else combined. Retargeting on Facebook works the same way as other retargeting. If a visitor comes to your site and learns about your products, but leaves before purchasing, AdRoll can display your ads on Facebook later. This helps bring your visitors back to your site and keeps your brand top of mind.

Facebook Newsfeed Ads

FBX News Feed Ads garner 20-40x higher CTR than standard FBX Ads.

Account Management

Personal account management is just one reason that 97% of brands that try AdRoll, stick with us.

Customer Segmentation

AdRoll makes retargeting the right users with the most effective ads incredibly simple. You can segment your potential customers based on the products they've viewed, how far into the purchase funnel they've gotten, or any other action that you may find valuable. Just place one pixel across all of your site's pages, and create customer segments based on the URLs your customers are visiting.

Target or Exclude customers based on their actions

Create groups of users based on purchase intent

Setup advanced conversion tracking rules

LiquidAds - Personalized Retargeting

We've reinvented personalized retargeting by removing the pain points. As a brand, you shouldn't have to sacrifice your identity in order to get the performance boost personalized creative can deliver. Personalized creative shouldn't be ugly, and it shouldn't take months to implement.

LiquidAds, our dynamic creative retargeting solution, enables brands to easily re-engage site visitors with beautiful personalized ads featuring previously-viewed, recommended or similar products across the web and Facebook.

The Most Robust Analytics

At AdRoll, we provide all the tools you need in order to run highly effective Retargeting campaigns. That means that we not only provide the most robust analytics in the industry, but we also provide the tools for you to act on those metrics. Edits and optimizations are at your fingertips in our incredibly easy to use interface. Or, if you'd rather let our experts do the heavy lifting, just log in to view our detailed reports.

Our A/B testing solution makes it incredibly easy to set up, manage, and measure scientific tests so you can be sure that you're allocating your dollars to the right resources. Whether you are interested in testing different creatives, looking to measure the lift AdRoll Retargeting provides, or comparing AdRoll Retargeting to one of our competitors, we make the process simple.

Campaign Optimization Graph

Expert Optimization

Looking to take your campaign to the next level? Wondering how you can drive even more ROI with AdRoll Retargeting? Our optimization engineers spend their days elbow deep in your data, applying knowledge gained from running tens of thousands of campaigns to make sure that your goals are not only met, but exceeded.

The only thing that outshines our technology are the people who power it. Our account management team is composed of industry experts who work with you to achieve your campaign goals. Whether you prefer complete control, or a more hands off approach, our team will ensure that your goals are met. It's just one of the reasons why 97% of advertisers who try AdRoll, stick with AdRoll.

First Class Technology

Enterprise & Agency Solutions

We understand how demanding your clients can be, so we've built a team dedicated to making sure that everything goes smoothly. Whether you're looking for high touch account management, brand safe filters, or automated reporting, we've got you covered. Our Enterprise team will do all of the heavy lifting, and is accessible 24/7. They'll keep you informed, and react immediately to changing demands. Learn more about Enterprise & Agency Solutions

First Class Technology

Technology is the backbone of our products and services. We use the latest technology to deliver campaigns seemlessy across the web and create a great user experience for our customers.