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About Act-On

Posted on by Brandon Klein

Act-On Software's cloud-based integrated marketing platform is rapidly becoming the foundation for successful marketing departments in organizations of all sizes. Act-On's highly intuitive user interface, Instant-On™ database, and complete online marketing tool set, have enabled the accelerated adoption of marketing automation technologies by smaller marketing teams without dedicated database maintenance, process analysis and IT support.

Built around a 3rd generation email marketing system, and featuring forms, landing pages, drip programs, social media prospecting, webinar management and the ability to automate critical marketing tasks, the Act-On integrated marketing platform generates rich analytics in real-time for your multi-channel online marketing campaigns. An adaptive behavioral scoring capability and a deep integration with Salesforce.com and SugarCRM enable Act-On to push only the most promising, sales-ready leads to your sales representatives.