The Disrupters: Working Outside The Business Norm | Fast Company

Posted on by Brandon Klein

ABC fired its programming chief for green-lighting Lost. Howard Schultz shrugged off the Starbucks worker who first pitched a blended-coffee drink. For most businesspeople, realizing any creative vision--while addressing concerns about scale, tradition, and profitability--is a Herculean task. Here, 10 bold thinkers tell us how they pulled it off (or tried to), and the lessons they learned along the way.