Scenarios exercise. The lines are about FedEx and Royal Dutch Shell, and the focus is on them exemplifying the benefits of doing Scenario planning. The source for these lines was likely Rob or Chip, but I guess it could have also been something that Kenneth was mumbling while getting high in the Cambridge production room.
Anyhow ... I’m working on the design of a session for a client in where the sole focus will be to utilize the Royal Dutch Shell approach to scenario planning. As luck would have it, there’s a beautiful, 98-page, full color, online PDF document that takes one through the entire Royal Dutch Shell process ... From soup to nuts, as our German friends like to say. This is full-on, hard-core, scenario planning at its finest. And, there’s certainly some cool stuf