Have you ever spent time thinking about specific places within your organization where the actual value is created every day? We spend lots of time budgeting, strategizing, implementing new processes that are meant to improve our operations, but are we putting them in the right place? If someone came to you and asked a simple question – “What is the single most laser-focused point of value creation inside your organization?” – what would you say? In other words, what is the success of your business rooted in?
For the longest time technology companies believed that engineering organizations were the most focused points of value creation. After all, as the beliefs of the past held, innovation comes from product ingenuity and engineering organizations hold the claim to fame. On the other hand, large consumer oriented brands probably believed that marketing deserved the eminent value claim. Philosophy that is leading to this conclusion