I just finished watching my first “scented webinar” – an educational/marketing production hosted by Tracy Pepe of Nose Knows Consulting. The subject was considerations and effectiveness of scent-based marketing for both business and consumer target audiences. Although I found the content interesting and thought provoking, that’s not what I’m here to write about. I’m not a scent marketer.
I was interested in whether the use of scent in a webinar setting would prove effective, and I wanted to see how Nose Knows would handle the logistics. The company took this webinar very seriously. They made sure to send registrants several emails ahead of time, detailing what to expect and when to expect it.