2010 will be a defining year for enterprise Web 2.0. With IBM Lotus and Microsoft attempting to extend dominant positions in collaboration and messaging to social software, a very broad and rich landscape of technology vendors will differentiate to stay relevant in this crowded market. With enterprise social technologies, buyers must now assess vendors pursuing three distinct strategies: commoditization, horizontal and vertical solutions, and integration with adjacent technologies. The trend will drive lower-cost options for many and higher-value purpose-fit options for those that require them.
TABLE OF CONTENTS
Social Technologies Gain Traction In The Enterprise
2010 Will Be The Year Of Differentiation
Distribution Model And Strategy Will Influence Your Decision
Vendor Strategy Overview
Consider 2010 A Key Year In Defining Your Enterprise Web 2.0 Vendor Strategy
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