Demographics Prediction: Audience Intelligence: adCenter Labs

Posted on by Brandon Klein

Demographics Prediction

This tool predicts a user's age, gender, and other demographic information, based on their online behavior, such as what queries they search online and what web sites they visit. It lets merchants learn more about their customers before bidding for keywords.

Type a query or a Web address (URL), select Query or URL, and then click Go.

Query examples: real estate, dodge caravan, dodge pickup, xbox, baby names.

URL examples:,,