Communicating the Value of Social Business « Dachis Group Collaboratory

Posted on by Brandon Klein

For those who have been working in the social computing sphere the last few years, either externally or internally, it’s become abundantly clear to us that all business is becoming Social Business.

For the rest of us who aren’t there yet, major change is still evident: The Web itself has become pervasively social as we’ve changed both the behavior and expectations of our private lives around so many of the ways that we relate to one another. This includes how much (more) we share information now, actively try to build social capital and our personal brands, as well as how we value others. But make no mistake, we are each still learning much about our newfound ability to directly influence the entire world from our tiny corner of it. The incredible leverage that each of us now possesses in the form of social tools is one of the most potent forces in the modern world.