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Talent imitates, genius steals: The Economics Of Media

Posted on by Brandon Klein

As I pointed out in Content Republic, the binary opposition model of content monetization, ad supported or paid for, probably doesn't cover the entire possible gamut of commercially motivating models for the creation of content, but that said, most existing media owners have yet to truly explore significant alternatives.

This is possibly in part legacy thinking - content on broadcast commercial media was originally created by advertisers for the sole purpose of aggregating the right audiences to sell certain products to.