frogThink™ | Process | frog design

Posted on by Brandon Klein

frogThink™ is a framework for solving both business and creative challenges by replacing traditional brainstorming with collaborative, original and lateral thinking. It rejects the conventional linear thinking that has been espoused by traditional ad agencies for decades, transforming one-dimensional patterns into leaping ones.

frogThink™ eliminates the countless wasted hours typically spent in brainstorming sessions. frogThinkers learn instead how to summon creativity on demand. It's another tool that reinforces frog's belief in balancing left- and right-brain thinking.