Here is what an insanely great Web product looks like to the average user right now and through the next 3 years:
* 30 seconds: "I get it."
* 3 minutes: "I've used it and still get it, and it has not annoyed me yet."
* 3 days: "I find this really useful or fun."
* 3 weeks: "I am raving about this to other people."
* 3 months: "I couldn't imagine not having this, and I'm boring my friends telling them about it."
* 3 years: "How weird to see this on Oprah."