"Clothes make the man. Naked people have little or no influence on society."
Mark Twain
In the Good to Great by Jim Collins, he talks about the flywheel:
"Now picture a huge, heavy flywheel. It’s a massive, metal disk mounted horizontally on an axle. It's about 100 feet in diameter, 10 feet thick, and it weighs about 25 tons. That flywheel is your company. Your job is to get that flywheel to move as fast as possible, because momentum—mass times velocity—is what will generate superior economic results over time."
During product development, meetings or even one-on-ones, incubation is a key driver for moving decisions and the flywheel forward.
But in the modern collaborative world, it takes more than a person pushing a flywheel, it takes a crowd to move the flywheel. No longer can one person push and push to get momentum. They need crowds to begin immediately. The wold moves to fast for one person, or even one company to move their flywheel.
New crowdsourcing software is here to help. For example, IdeaScale and HiveLive bring customers and the public to join for or against the moving of the flywheel. Every company that has any customer interaction at any level needs to take this type of collaboration into account.